Lotus names artist Kojey Radical creative director for Emeya redesign
Lotus has partnered with multidisciplinary artist and storyteller Kojey Radical, who will serve as creative director to reimagine the Emeya through a deeply expressive and contemporary lens.
2025
2026
What Happened
Lotus Cars has announced a partnership with multidisciplinary artist and creative director Kojey Radical. Radical will reimagine the Emeya through his deeply expressive and contemporary lens, blending storytelling with design.
- Kojey Radical appointed creative director for Lotus
- Reimagining the Emeya model with a contemporary lens
- Incorporates multidisciplinary artistry and personal storytelling
- Positions Lotus at the intersection of automotive and creative arts
Why this matters
This collaboration brings a contemporary artistic perspective to Lotus's design, highlighting how automakers use creative partnerships to differentiate their brand.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
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