Lotus names artist Kojey Radical creative director for Emeya redesign
2025
2026
What Happened
Lotus Cars has announced a partnership with multidisciplinary artist and creative director Kojey Radical. Radical will reimagine the Emeya through his deeply expressive and contemporary lens, blending storytelling with design.
- Kojey Radical appointed creative director for Lotus
- Reimagining the Emeya model with a contemporary lens
- Incorporates multidisciplinary artistry and personal storytelling
- Positions Lotus at the intersection of automotive and creative arts
Why this matters
This collaboration brings a contemporary artistic perspective to Lotus's design, highlighting how automakers use creative partnerships to differentiate their brand.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
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