Lucid Signs First European Retail Partner Wackenhut in Germany
Lucid Motors has partnered with German dealer group Wackenhut to begin selling and servicing its EVs in Baden-Baden and Stuttgart, marking its first retail partnership in Europe.
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What Happened
Lucid Group has signed Wackenhut, a long-established premium automotive retail group in Germany, as its first retail partner in Europe. Starting March 30, 2026, Wackenhut will sell and service Lucid vehicles in Baden-Baden, with Stuttgart to follow this summer. The partnership complements Lucid's existing direct-to-consumer model, which includes Lucid Studios and service centers in several German cities.
Lucid announces partnership with Wackenhut
Sales and service begin in Baden-Baden
Stuttgart location opens
- Lucid operates its own Studios and Service Centers, maintaining full control over brand and pricing.
- Lucid retains brand and pricing responsibility, while partners manage regional sales and service operations.
“We are entering the next phase of Lucid's journey in Europe, and we are pleased to launch this new distribution strategy with Wackenhut, a partner that shares our ambition to actively drive Lucid's growth in one of our most important markets, Germany.”
Why this matters
This hybrid retail model lets Lucid expand cost-efficiently while preserving premium customer experience, accelerating growth in a key market.
Terms in This Story
- Direct-to-consumer model
- A sales approach where a manufacturer sells vehicles directly to customers without involving third-party dealerships.
- Hybrid retail model
- A combination of direct sales and partnerships with independent retailers to expand distribution.
Summarised from the linked release; details can be imperfect — always verify against the original source.