Marelli and Microchip demonstrate open-standard ASA Motion Link display streaming
Marelli and Microchip are showcasing a demonstrator that streams a central computer's graphics and video to vehicle displays using the open ASA Motion Link standard.
What Happened
Marelli, a global automotive supplier, and Microchip Technology (Nasdaq: MCHP) have announced a new solution that streams graphics and video content generated by a vehicle's central computer directly to automotive displays using ASA Motion Link (ASA-ML), an open standard for automotive video connectivity. The joint demonstrator helps vehicle makers simplify display architectures, optimize system costs and increase sourcing flexibility while supporting the transition toward software-defined vehicles (SDVs). As vehicle architectures evolve toward centralized computing, automakers are looking for connectivity that supports growing performance demands while reducing complexity and controlling costs.
ASA Motion Link is an open standard for automotive video connectivity and SerDes (serializer-deserializer) communication, defined by the Automotive SerDes Alliance (ASA), a global consortium of vehicle makers, Tier 1 suppliers and semiconductor companies. The standard enables secure, high-speed video and graphics transmission across products from multiple technology providers, providing a scalable alternative to proprietary video transmission technologies. Microchip, a founding member of ASA, has demonstrated broad interoperability with its camera solutions and is now extending those solutions to enable display connectivity.
“The transition to software-defined vehicles is driving demand for more open, flexible and scalable electronic architectures. As an integrator within the automotive ecosystem, Marelli brings together best-in-class technologies from multiple partners to deliver complete solutions for vehicle makers. This collaboration highlights how open standards can accelerate innovation while providing interoperability needed for the next generation of vehicle architectures.”
“Open standards play a critical role in accelerating innovation by reducing dependency on proprietary technologies. Our collaboration with Marelli demonstrates how ASA Motion Link provides automotive manufacturers with a secure, interoperable and scalable connectivity solution that simplifies integration across the ecosystem.”
In the joint demonstrator, graphics and video from the central computer are processed and transmitted through Microchip's VS7000 ASA-ML chipset over a high-speed standardized link. Marelli pioneers the display-side integration by configuring and optimizing the ASA ML deserializer to decode standardized video streams directly at the display, ensuring accurate reception, synchronization and delivery of camera feeds, navigation maps, infotainment graphics and vehicle control interfaces. This enables simpler display-side electronic architectures and secure communication between centralized computing systems and displays. It also reflects Marelli's broader commitment to adopting open standards that help simplify development, optimize system costs and promote a more open automotive ecosystem.
Why this matters
This open-standard demonstrator helps vehicle makers simplify display architectures, control costs and increase sourcing flexibility as electronics move toward centralized, software-defined architectures. Because the standard enables video and graphics transmission across products from multiple providers, it gives automakers more options than proprietary connectivity and supports greater compatibility across the automotive ecosystem.
Terms in This Story
- ASA Motion Link (ASA-ML)
- An open standard for automotive video connectivity and high-speed serial communication, defined by the Automotive SerDes Alliance.
- SerDes
- Short for serializer-deserializer; technology that converts parallel data to a high-speed serial signal for transmission and then back.
- Software-defined vehicle (SDV)
- A vehicle whose features and functions are primarily delivered and controlled through software, using centralized computing.
Summarised from the linked release; details can be imperfect — always verify against the original source.