Maruti Suzuki adds a ₹22,990 Aurum Edition to the Victoris as the SUV turns one
Maruti Suzuki is celebrating twelve months of its Victoris SUV and 1.5 lakh sales with a copper-and-chrome appearance package that adds ₹22,990 to the sticker.
- ₹22,990
- 1.5 lakh
- 28.65 km/l
- 1.5 litres
What Happened
Maruti Suzuki has introduced a cosmetic trim for its Victoris midsize SUV called the Aurum Edition, timed to the vehicle's first birthday. It is a styling and accessory bundle rather than a new model, and the company is rolling it out across India. Maruti says the nameplate has cleared 1.5 lakh deliveries within a year of going on sale, a figure the launch is built around. The kit is a festive-season offer and is being sold for a limited period.
1.5 lakh
The milestone Maruti Suzuki is marking with the anniversary edition
- Copper-coloured inserts on the skid plates at the front, sides and rear, plus on the wheel arches
- Chrome detailing for the grille, both bumpers, the door visors and the side body mouldings
- All-weather 3D floor mats for the cabin
- A 3D mat for the luggage compartment
- A stainless steel guard on the boot sill
Pricing is an add-on rather than a standalone model line: the package costs ₹22,990 on top of the Victoris's ex-showroom price. Maruti is offering it only on Strong Hybrid versions of the SUV, so petrol-only buyers cannot specify it. Nothing mechanical changes, which means the special edition drives exactly like the standard hybrid it is based on.
The powertrain is carried over unchanged: an unassisted 1.5-litre petrol combustion unit works alongside an electric motor through an e-CVT automatic gearbox. Maruti quotes 28.65 km/l on the ARAI cycle and calls the figure best-in-class. Actor Shahid Kapoor fronts the launch campaign, which runs on television and digital channels.
Why this matters
The Aurum Edition is a low-cost way for Maruti to refresh a nameplate that has just completed its first year, and it is restricted to the Strong Hybrid versions buyers are being steered toward. Anyone shopping the midsize SUV now faces an extra trim decision, while the 1.5 lakh figure gives the company a milestone to market.
Terms in This Story
- Strong Hybrid
- A setup where an electric motor can drive the car on its own for short stretches, working together with a petrol engine rather than merely assisting it.
- e-CVT
- An electronically controlled continuously variable transmission, which varies gear ratios steplessly instead of shifting through fixed gears.
- ARAI
- The Automotive Research Association of India, the body whose standard test cycle produces the official fuel-efficiency figure quoted for vehicles sold in India.
A brief summary; details can be imperfect — always verify against the original source.