Maruti Suzuki inaugurates 200th NEXA Studio outlet across India
Maruti Suzuki India Limited announced the opening of its 200th NEXA Studio, expanding premium car ownership experience to semi-urban areas.
200
740+
600
What Happened
Maruti Suzuki India Limited announced the opening of its 200th NEXA Studio outlet, marking another step in delivering premium and personalized car ownership experience under its flagship NEXA channel. NEXA has two formats: main outlets and studio outlets, with over 740 outlets across more than 530 cities.
200
Opened since the format's introduction in August 2024.
“The rapid expansion of NEXA Studios demonstrates our commitment to make this experience accessible to our aspirational customers in semi-urban areas. There is a growing segment of customers in these areas who are desirous of a premium car buying experience.”
Maruti Suzuki aims to take the total number of NEXA Studio outlets to 600 by the end of FY 2030-31. NEXA accounts for almost 30% of Maruti Suzuki's domestic sales, with over 5.4 lakh vehicles sold in FY 2024-25.
Why this matters
The milestone reflects Maruti Suzuki's strategy to target aspirational customers in semi-urban regions with a premium sales, service, and spare parts format, aiming for 600 NEXA Studios by FY 2030-31.
Terms in This Story
- NEXA
- Maruti Suzuki's premium sales channel offering a personalized car buying experience.
- NEXA Studio
- A compact outlet format that provides sales, service, and spare parts in semi-urban locations.
Summarised from the linked release; details can be imperfect — always verify against the original source.