McLaren launches McLaren Golf, a new high-performance golf equipment venture
McLaren Automotive and McLaren Racing are launching McLaren Golf, a new venture that will apply the brand's high-performance engineering to golf equipment.
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What Happened
McLaren today announced the launch of McLaren Golf, a new venture that combines the high-performance philosophy of McLaren Racing and McLaren Automotive. The company will develop golf equipment engineered to McLaren's exacting standards, led by a team of golf-industry experts and engineers.
“McLaren Golf is a high-end, engineering-led venture which goes beyond the equipment. We’re building a brand grounded in McLaren’s high-performance DNA, and embedding it in a new sporting arena.”
“McLaren has always turned technical excellence into extraordinary experiences. We’re bringing that same philosophy and applying it to our new venture, McLaren Golf.”
“Taking our benchmark‑setting engineering standards from the grid to the golf course feels like a natural step, and one that opens the McLaren brand to a new audience.”
The full launch of McLaren Golf and its first products is scheduled for April 29, 2026. More details will be revealed at that time.
Why this matters
McLaren, known for supercars and Formula 1, is expanding its engineering expertise into a new category, aiming to set a benchmark for golf equipment.
Terms in This Story
- supercar
- A high-performance sports car, often with top-tier engineering and luxury.
- Formula 1
- The highest class of international auto racing, featuring single-seater cars.
- net zero
- A state where greenhouse gas emissions are balanced by removal or offsetting.
Summarised from the linked release; details can be imperfect — always verify against the original source.