Renault Group uses music to push brands upmarket with 35 films a year

Renault Group says music is no longer just a supporting element in its advertising but has become a true branding tool, playing a central role in how its campaigns are designed. The group argues that sound, not just images, shapes audience perception instantly, and that the same creative idea can feel more premium, contemporary, or emotional depending on the soundtrack.

Renault Group says it avoids fixed sonic territories and builds music around each individual film, its story, the vehicle, and the cultural references of the moment. It often reinterprets well-known songs to give them a more cinematic, immersive dimension, such as Sheila's Spacer with a philharmonic orchestra, Metallica's Nothing Else Matters as a stripped-back choral piece, and Robert Palmer's Johnny and Mary in a Victor Solf electro-chic version. The approach is inspired by cinema, citing directors such as Quentin Tarantino, Guillaume Canet, and Gilles Lellouche, and the group treats musical choices as key pillars of its brand storytelling. Renault ties its music to modernity and French Touch culture, with artists such as Daft Punk and Justice as references, while Dacia uses music for closeness and authenticity and Alpine conveys the intensity and precision of motorsport, as in the A290 film, the 70th-anniversary film with a bespoke neo-classical orchestral score, and the A390 film synchronized with Gabriel Fauré's Requiem.

For the second consecutive year, in June 2026, Renault extended its brand experience into live events with the Twingo Live Show, created to support the vehicle's launch. The show brought together artists including MC Solaar, Santa, Breakbot, Pedro Winter, Kungs, and The Avener. Renault says the event demonstrates that its artistic choices resonate broadly, fostering a community around creativity and ambition rarely seen in the automotive industry.