Rolls-Royce Celebrates 10 Years of Black Badge Sub-Brand
Rolls-Royce is marking the tenth anniversary of Black Badge, a darker, more powerful alter ego that has attracted a new generation of clients and influenced the luxury sector.
- 45 kg
- 3–5 hours
- 1 micrometre
What Happened
Black Badge debuted in 2016 with the Wraith and Ghost at the Geneva Motor Show, offering darker styling, more power, and a distinct attitude. Since then, the sub-brand has expanded to include the Cullinan, Dawn, and most recently the all-electric Spectre. Rolls-Royce says Black Badge has attracted clients who might not have considered the marque before.
A Rolls-Royce 20 H.P. Brewster Brougham delivered with black grille and Spirit of Ecstasy, anticipating Black Badge aesthetic.
John Lennon's all-black Phantom V sets spiritual precedent for Black Badge.
Black Badge Wraith and Ghost debut at Geneva Motor Show.
Black Badge Spectre officially revealed after secret early access for select clients.
“From the outset, Black Badge was created to welcome a new generation of clients into Rolls-Royce: individuals who express their success unapologetically and with conviction.”
The Black Badge portfolio now includes Black Badge Spectre, Black Badge Ghost, and Black Badge Cullinan. Rolls-Royce has also created numerous exclusive Bespoke commissions inspired by Black Badge, including models themed around gaming, sneakers, and street art.
Why this matters
Black Badge represents a key strategic move for Rolls-Royce, appealing to younger entrepreneurs and setting a new aesthetic template for super-luxury automobiles.
Terms in This Story
- Spirit of Ecstasy
- The iconic hood ornament on Rolls-Royce cars, traditionally finished in chrome.
- Bespoke
- Custom-made or personalized according to client specifications.
- Coachline
- A hand-painted pinstripe detail on Rolls-Royce coachwork.
- Pantheon grille
- The vertical-slat grille front of Rolls-Royce vehicles.
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