Rolls-Royce voted Britain's most iconic trade mark in public poll
Rolls-Royce has been voted Britain's favourite trade mark of all time in a poll commissioned by the Intellectual Property Office to mark the 150th anniversary of the first UK trade mark.
- around 2,000
- over 2.5 million
What Happened
Rolls-Royce topped the list from around 2,000 public responses, with respondents praising its double R logo as a worldwide metaphor for excellence. The IPO, which protects over 2.5 million registered marks, commissioned the poll to celebrate 150 years of UK trade mark registration.
“We're delighted that the British public has chosen Rolls-Royce as their favourite trade mark of all time. Our name has been synonymous with excellence for well over 100 years: the Silver Ghost was officially dubbed 'the best car in the world' in 1913, and we proudly retain that crown with the motor cars we hand-build at the Home of Rolls-Royce at Goodwood today.”
over 2.5 million
The IPO currently protects more than 2.5 million marks across 45 classes.
Why this matters
The result confirms Rolls-Royce's status as a brand woven into Britain's national identity and highlights the enduring value of intellectual property.
Terms in This Story
- trade mark
- A symbol, word, or phrase legally registered to represent a company or product.
- IPO
- The Intellectual Property Office, the UK government body responsible for intellectual property rights.
Summarised from the linked release; details can be imperfect — always verify against the original source.