Sea-Doo and Senna Brand Launch Limited Edition RXP-X Senna 350 Watercraft
Sea-Doo and Senna Brand unveiled the limited-edition RXP-X Senna 350 personal watercraft, a 350-hp tribute to Ayrton Senna limited to 1,991 units worldwide.
- 1,991 units
- 350 hp
- 15%
- 3
What Happened
Sea-Doo, BRP's iconic brand, announced a one-year partnership with Senna Brand, the global company created by the Senna family to carry on three-time Formula 1 world champion Ayrton Senna's legacy and values. Together they created the limited edition RXP-X Senna 350 personal watercraft, a tribute to Senna's relentless pursuit of excellence and courage. Sea-Doo chose the RXP-X platform because its performance blends perfectly with Senna's champion legacy.
The RXP-X Senna 350 debuts Sea-Doo's all-new and most powerful personal watercraft engine from the factory, the Rotax 1630 ACE. It delivers 350 horsepower and a 15 percent faster 0–60 mph acceleration compared to previous models. The unit is positioned as the flagship model of the collaboration.
- Ayrton Senna's iconic signature laser-integrated into the craft, alongside recognition of his three world championship victories.
- Two inspirational quotes, "Seek your truth" and "Born to win," inscribed around the unit.
- A coordinating passenger seat so friends and family can ride together.
- A custom Senna-branded protective cover.
- A numbered tribute plate bearing 1991, homage to Ayrton's final World Championship.
- A helmet-matched colorway mirroring Senna's original racing helmet.
“The RXP-X has always represented the pinnacle of personal watercraft performance, and partnering with Senna Brand elevates that standard to an entirely new level. This is more than a watercraft – it's a tribute to a champion whose bold, individual spirit proved that true greatness comes from having the courage to trust your instincts, explore beyond the expected, and do more with every moment.”
“Ayrton Senna never accepted limits – he was driven by a desire to inspire others to go beyond what they believed possible. Every partnership we build carries the responsibility to translate Ayrton's values into relevant experiences. Sea-Doo embraced that from day one, combining performance with passion. We are proud to see his legacy continue to inspire a new generation on the water.”
The RXP-X Senna 350 is a limited and exclusive production run of 1,991 unique personal watercraft worldwide, available for pre-order as of now. Fans of both brands can follow along on Sea-Doo's social channels: Facebook, Instagram and TikTok. More information is available at sea-doo.brp.com.
Why this matters
The unprecedented partnership links Sea-Doo's performance flagship with the values of three-time Formula 1 champion Ayrton Senna. Riders get a chance to own one of only 1,991 numbered watercraft, while BRP showcases its most powerful factory engine. For Senna Brand, the deal brings Senna's legacy to a new generation on the water.
Terms in This Story
- Personal watercraft
- A powered recreational water vehicle that a rider sits or stands on, such as a Sea-Doo.
- Rotax 1630 ACE
- A type of four-stroke marine engine from BRP's Rotax powertrain brand, used in high-performance personal watercraft.
- Flagship model
- A company's top-of-the-line product that showcases its best or most advanced features.
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