Tadej Pogačar Awarded Škoda-Designed Crystal Trophy at Tour de France
Škoda Auto presented a crystal trophy designed by its design team to Tadej Pogačar, winner of the 113th Tour de France, celebrating the carmaker's two-decade partnership with the race.
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What Happened
Škoda Auto CEO Klaus Zellmer praised the shared values of determination, innovation, and human touch between the Tour de France and the carmaker. He noted that Škoda, which started as a bicycle manufacturer in 1895, has been the Official Main Partner for over two decades. The company used the event to showcase its all-electric Škoda Peaq as one of the Race Director’s Red Cars.
“The Tour de France and Škoda Auto are driven by a shared set of traits including determination, innovation, and human touch. Our partnership is strong because of these values as well as our heritage as a company that started out producing bicycles in 1895. We are honoured and proud to have supported this extraordinary race as the Official Main Partner for more than two decades. This year’s event a”
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Electrified Škoda Enyaq and Superb iV models were provided to organisers and cycling teams.
The all-new Škoda Peaq served as one of Race Director Christian Prudhomme’s Red Cars, alongside the plug-in hybrid Superb iV, functioning as mobile command centres for overseeing the race. Since 2019, only electrified Škoda models have held this role. The new Škoda Epiq urban SUV crossover also made its public debut at the event, joining the traditional publicity caravan.
- The ‘Ooooh, that’s Epiq’ campaign featured colourful designs in the fan zone, on jerseys, and on merchandise.
- Competitions on WeLoveCycling.com offered prizes including Škoda bicycles and official green jerseys.
- The top prize was a place on a special stage for amateur riders alongside four-time Tour de France winner and Škoda cycling ambassador Chris Froome.
Škoda Auto continues to support major cycling events. It has been a partner of the Tour de France Femmes avec Zwift since 2022 and an official partner of UCI events including the Mountain Bike World Championships since last year.
Previously from Skoda Auto a.s.
Škoda has been the Tour de France main partner for 23 years. This year, the all-electric Peaq, unveiled in June 2026, serves as the Race Director’s Red Car, and the Epiq crossover made its public debut during the race.
- Skoda Auto marks 23 years as Tour de France main partner; new electric Peaq to serve as Red Car
- Škoda Announces World Premiere Livestream for All-New Peaq Flagship
Background drawn from MotorClaw's earlier coverage of Skoda Auto a.s.'s official releases.
Why this matters
This highlights Škoda's long-standing commitment to cycling events and its brand integration through vehicle supply and fan engagement. For cycling enthusiasts, it underscores the close ties between automotive and cycling worlds, with Škoda providing 225 electrified vehicles for the race operations.
Terms in This Story
- Red Car
- The official vehicle used by the Tour de France race director to oversee the race, typically a branded model from the main partner.
- publicity caravan
- A procession of promotional vehicles that precedes the race, distributing merchandise and advertising sponsors.
Summarised from the linked release; details can be imperfect — always verify against the original source.