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Live2026-09-11 23:21 UTC+20 todayUpdated
ToyotaBy Business

Toyota Announces New Exhibition at Toyota Kaikan Museum

Toyota Motor Corporation has added a new exhibition space titled 'TOYOTA’s Creative Carmaking' at its Toyota Kaikan Museum in Toyota City, opening to the public on June 5.

Museum visitors to date
over 17 million
Museum established
1977

What Happened

The new exhibition, called 'TOYOTA’s Creative Carmaking,' is located at the Toyota Kaikan Museum in Toyota City, Japan. It uses real vehicles and visual displays to guide visitors through Toyota’s carmaking process, from planning to delivery. The exhibition is divided into three zones, each focusing on a different aspect of Toyota’s approach.

Key Milestones

  1. 1960

    Toyota Hall, predecessor to the museum, opens.

  2. 1977

    Toyota Kaikan Museum established to commemorate Toyota's 40th anniversary.

  3. 2009

    Akio Toyoda introduces the slogan 'Let's Make Ever-Better Cars.'

  4. 2023

    Toyota launches the Virtual Plant Tour on its website.

  5. June 5, 2026

    New exhibition 'TOYOTA’s Creative Carmaking' opens to the public.

Exhibition Zones
  • Zone 1: The Inspiration for TOYOTA's Creative Carmaking – showcases the origin of Toyota's carmaking philosophy, including a scale model of the Toyoda Model AA.
  • Zone 2: Let's Make Ever-Better Cars (Vehicle Development) – highlights the chief engineer system using the fifth-generation Prius as a case study.
  • Zone 3: Experience the Wonder and Craftsmanship of Toyota's Manufacturing Plants (Production) – illustrates production flow with real parts, robots, and an immersive theater.
“With Japanese ideas and skills, we must create an automobile industry for Japan.”
— Kiichiro Toyoda, founder of Toyota Motor Corporation

Why this matters

The exhibition passes on Toyota’s manufacturing philosophy and kaizen processes to future generations, highlighting the company’s commitment to preserving its carmaking heritage and inspiring visitors.

Terms in This Story

kaizen
A Japanese philosophy of continuous improvement in manufacturing and business processes.
monozukuri
A Japanese term meaning 'craftsmanship' or the art of making things, emphasizing skill and pride in manufacturing.
Read Original: Toyota

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