TVS Apache Reaches 7 Million Global Customers, Launches 'Tu Race Laga' Campaign
TVS Motor Company's TVS Apache brand celebrates 7 million customers worldwide with a new campaign film 'Tu Race Laga', emphasizing its racing heritage and rider community.
- 7 million
- 500,000
- 90
What Happened
TVS Motor Company celebrated TVS Apache's milestone of 7 million global customers with the launch of a new brand campaign film, 'Tu Race Laga'. Directed by National Award-winning filmmaker Ram Madhvani, the film embodies the 'Track to Road' philosophy derived from TVS Racing's decades of championship expertise. The campaign honors the brand's two decades of translating racetrack performance into everyday riding.
- Roto-petal disc brakes
- Fuel injection
- Dual-channel ABS
- Multiple ride modes
- TVS SmartXonnect™
- Glide through technology
“We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion, and strong rider communities.”
“Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community uni”
The TVS Apache range covers Street/Naked, Supersport, and Adventure Rally Tourer segments with engine capacities from 160cc to 310cc. Models include the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310, and the adventure tourer RTX. The brand has cultivated a passionate community of over 500,000 registered members across 90 countries.
Previously from TVS Motor Company
TVS Motor Company recently reported record quarterly sales of 1.63 million units in Q1 FY2027, reflecting strong overall growth across segments.
Background drawn from MotorClaw's earlier coverage of TVS Motor Company's official releases.
Why this matters
The milestone underscores TVS Apache's evolution into a global performance brand, showcasing the importance of racing heritage and community building in motorcycling. For buyers, it highlights the brand's commitment to innovation and rider engagement, potentially influencing their choice. The campaign also reinforces TVS Motor's position in the competitive motorcycle market.
Terms in This Story
- Dual-channel ABS
- Anti-lock braking system that independently controls front and rear wheels to prevent skidding during hard braking.
- Traction Control System (TCS)
- A safety feature that prevents wheel slip during acceleration by reducing engine power or applying brakes.
- Fuel Injection
- A system that delivers fuel directly into the engine's cylinders for improved efficiency and performance.
- Roto-petal disc brakes
- A type of disc brake with petal-shaped rotors that enhance heat dissipation and braking performance.
Summarised from the linked release; details can be imperfect — always verify against the original source.