AITO 9 Returns to CCTV Spring Festival Gala for Third Year with 'Twist of Fortune' Performance
The AITO 9 performed at the 2026 CCTV Spring Festival Gala for the third consecutive year, featuring a 'Twist of Fortune' gesture that triggered lighting displays.
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What Happened
For the third year in a row, the AITO 9 was a featured performer at China's most-watched TV event, the CCTV Spring Festival Gala. This year, it presented a segment called 'Fortune at Your Fingertips' inspired by the New Year wish of 'Bringing Good Fortune and Welcoming Prosperity'. The vehicle responded to a 'spinning fortune' gesture with lighting displays forming symbols of reunion and the character for fortune.
AITO's vision of 'Intelligence Redefining Luxury' was on full display as the AITO 9's cutting-edge lighting created a stunning visual experience. The performance aimed to inspire audiences and breathe new life into traditional New Year customs.
Why this matters
AITO uses the high-profile gala to showcase its brand vision of 'Intelligence Redefining Luxury' through an interactive light show, boosting brand awareness among Chinese consumers.
Terms in This Story
- CCTV
- China Central Television, the national broadcaster of China.
- Spring Festival Gala
- An annual televised variety show broadcast on Chinese New Year's Eve, watched by hundreds of millions.
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