AITO Completes 7,000-km Cross-China Quality Journey, Led by SERES Founder Zhang Xinghai
AITO finished a 7,000-km, 7-day endurance run across China from the country's westernmost point to Shanghai, led by SERES Chairman Zhang Xinghai.
- 7,000+ km
- 7 days
- more than 4,500m
What Happened
The AITO Quality Journey concluded in Shanghai after covering more than 7,000 km in 7 days, with SERES Group Chairman and Founder Zhang Xinghai leading the team for the entire route. The full AITO lineup departed from China's westernmost point and crossed extreme terrains including high-altitude plateaus, snow-covered mountains, the Gobi Desert, and barren wilderness. Vehicles handled oxygen-deficient high-altitude environments, sandstorms, and blowing dust, descending from more than 4,500m above sea level to coastal plains before reaching Shanghai. This made AITO one of the first automakers to put production models already available to customers through such a comprehensive real-world endurance test.
7,000+ kmkm
Completed in 7 days from China's westernmost point to Shanghai.
- High-altitude plateaus
- Snow-covered mountains
- Gobi Desert
- Barren wilderness
- Oxygen-deficient high-altitude environments
- Sandstorms and blowing dust
The journey rigorously validated AITO's intelligent driving assistance technologies and core vehicle performance, demonstrating the brand's commitment to its Five High Standards of High Safety, High Reliability, High Performance, High Quality, and High Value. SERES says the exercise reflects its commitment to real-world user scenarios and long-term quality validation, putting into practice the tenet 'Serve Customers Wholeheartedly'. Looking ahead, SERES says it will continue to uphold safety as its foundation and quality as its promise, delivering reliable vehicles and safeguarding every user's journey with confidence and peace of mind.
Why this matters
The run demonstrates AITO's commitment to real-world quality validation by putting production models already available to customers through a comprehensive endurance test. Crossing high-altitude plateaus, snow-covered mountains, the Gobi Desert, and barren wilderness tested intelligent driving assistance and core vehicle performance under extreme conditions. For buyers, it signals that the AITO lineup has been validated on some of the harshest terrain in…
Terms in This Story
- Endurance test
- A long-distance, real-world evaluation of a vehicle's reliability, performance, and durability.
- Intelligent driving assistance
- Features that help a driver with tasks such as steering, braking, and staying in lane.
- Five High Standards
- SERES' brand benchmarks: high safety, high reliability, high performance, high quality, and high value.
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