AITO Renews Strategic Partnership with China Golden Rooster & Hundred Flowers Film Festival
AITO, the luxury EV brand under SERES Group, has been named Strategic Partner and Official Automotive Brand of the 2026 China Golden Rooster & Hundred Flowers Film Festival for the second consecutive year.
- 1 million in 46 months
- China's most valuable luxury auto brand (Brand Finance 2026)
What Happened
On May 29, AITO renewed its partnership with the China Golden Rooster & Hundred Flowers Film Festival in Xiamen. Building on a successful first collaboration in 2025, AITO serves as Strategic Partner and Official Automotive Brand for 2026. The festival is China's only national-level film event, celebrating cinematic achievements and cultural trends.
“Golden Rooster & Hundred Flowers pushes the boundaries of artistic expression, while AITO is redefining luxury through technological innovation. Our partnership for a second consecutive year speaks to a natural alignment of values and vision.”
- Named China's Most Valuable Luxury Automotive Brand in Brand Finance 2026 ranking
- Only Chinese automaker in world's Top 10 luxury automotive brands
- Surpassed 1 million cumulative deliveries in 46 months
- Best-selling Chinese luxury car brand in 2025
The all-new AITO M9, freshly launched, has been named the official vehicle of this year's festival. It features next-gen intelligent technologies and a flagship luxury experience, appealing to celebrities, entrepreneurs, and high-net-worth individuals.
Why this matters
The partnership highlights how intelligent luxury automakers leverage cultural events to enhance brand prestige and connect with high-net-worth consumers, reinforcing AITO's position as China's top luxury auto brand.
Terms in This Story
- New energy vehicle (NEV)
- A vehicle that uses alternative fuels or electric power instead of traditional gasoline or diesel. In China, NEVs include battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell electric vehicles (FCEVs).
- Intelligent driving
- Refers to advanced driver-assistance systems (ADAS) and autonomous driving features that use sensors, cameras, and AI to assist or automate vehicle operation.
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