Continental expands European Roadshow through 2027 to showcase commercial vehicle tires and digital services
Continental is turning its European Roadshow into a long-term customer engagement platform that will travel across Europe through 2027, bringing commercial vehicle tire technologies, trailer solutions, and digital servi…
- 2027
- 2026
What Happened
Continental is expanding its European Roadshow into a long-term customer engagement platform that will travel across Europe through 2027. Following initial stops in the Czech Republic and Denmark, the tour will continue with upcoming visits to Norway and Finland before reaching additional destinations across the continent. The expanded rollout strengthens Continental's long-term presence across European transport markets.
The expanded programme reflects Continental's strategy of strengthening customer relationships through direct engagement while addressing key fleet priorities such as total cost of ownership, operational efficiency, and digitalization. The Showtruck serves as a mobile consultation and demonstration platform, enabling fleet customers to experience Continental's commercial vehicle portfolio directly in their local markets. Visitors are guided through themed stations that connect product innovations with practical fleet applications and everyday operational challenges.
“Fleet operators are under increasing pressure to improve efficiency, control operating costs and meet evolving industry requirements. The Roadshow allows us to engage directly with customers and demonstrate how our tire technologies, digital solutions and expertise can help them address these challenges in their daily operations.”
- Continental's Generation 5 commercial vehicle tire portfolio, designed for improved mileage, rolling resistance, and durability
- In the trailer segment: Conti Hybrid HT 5 and Conti Eco HT 5
- Early look at the upcoming Conti Efficient Pro HT 5
The Roadshow also showcases ContiConnect, Continental's digital tire monitoring solution. By providing real-time tire data and actionable insights, the system supports predictive maintenance, enhances operational transparency, and can help fleets reduce downtime and optimize maintenance planning. The combination of products, digital services, and technical expertise in one mobile platform reinforces Continental's commitment to efficient and digitally connected transport solutions.
The European Roadshow will continue across Europe through 2027, covering thousands of kilometers and engaging directly with fleet operators, logistics companies, dealers, and industry partners across the region. Additional tour dates and local activities will be announced during the rollout. The initiative reflects Continental's integrated focus on tire technologies, trailer applications, and digital services.
Why this matters
Fleet operators face pressure to improve efficiency and control costs. The roadshow lets them experience Continental's latest tire and digital offerings firsthand, helping them make informed decisions on total cost of ownership and operational performance. The expanded program strengthens Continental's direct relationships with customers across Europe.
Terms in This Story
- Generation 5
- Continental's fifth-generation commercial vehicle tire portfolio, engineered for improved mileage, rolling resistance, and durability.
- ContiConnect
- Continental's digital tire monitoring system that provides real-time tire data for predictive maintenance and operational transparency.
- Total cost of ownership
- A financial estimate that considers all costs associated with owning and operating a vehicle, including purchase, maintenance, fuel, and downtime.
Summarised from the linked release; details can be imperfect — always verify against the original source.