Einride Expands Electric Freight Partnership with Paulig for Long-Haul Routes in Sweden
Einride is expanding its partnership with food company Paulig to electrify long-haul shipments along a 415-kilometer route on Sweden's west coast, cutting 430 tonnes of CO2 annually.
- 415 km
- 430 tonnes
- $92 million
- $800 million
What Happened
Einride and Paulig are expanding their partnership to electrify long-haul shipments for Paulig's Santa Maria brand. The electric fleet will operate on a 415-kilometer roundtrip route connecting Paulig's production facility in Landskrona to a distribution point in Kungsbacka, supporting Nordic and Baltic markets. Operations are powered by Einride's Smartcharging infrastructure and managed by its AI-powered Saga software, which optimizes fleet performance and energy use in real time.
“Electrifying long-haul freight used to be a hard problem. This partnership is yet another proof that it isn't anymore. When a food company can electrify its supply chain without compromising on cost or performance, the case for the rest of the industry becomes impossible to ignore.”
“With the volumes we produce, transport is a significant part of our climate impact. Electrifying long-haul transport is a concrete step in reducing emissions across our value chain.”
430tonnes
Eliminated annually from the electrified long-haul operations.
The expanded partnership is part of Paulig's broader ambition to cut greenhouse gas emissions by 42% from a 2018 baseline and reach net zero by 2045. Einride's Freight-Capacity-as-a-Service model allows customers to meet demand with fewer vehicles and lower costs. Einride also reports it has over 30 enterprise customers across seven countries, with about $92 million in expected annual recurring revenue from signed contracts and over $800 million in potential long-term ARR.
Why this matters
Electrifying long-haul freight has been challenging, but this partnership shows it is now feasible without compromising cost or performance. For beginners, this means cleaner transport of everyday goods like food, and it sets an example for other industries to follow. The project supports Paulig's goal to reduce emissions by 42% by 2045 and is part of Einride's growing network of zero-emission 'green corridors'.
Terms in This Story
- Smartcharging
- A network of electric vehicle charging stations designed for heavy-duty freight operations.
- Saga
- Einride's AI-powered software platform that optimizes fleet performance, energy consumption, and route efficiency.
- Freight-Capacity-as-a-Service
- A business model where customers pay for freight transport capacity rather than owning vehicles, reducing costs and improving efficiency.
- Green corridors
- Zero-emission freight routes that integrate physical and digital infrastructure for clean, efficient long-haul transport.
Summarised from the linked release; details can be imperfect — always verify against the original source.