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Live2026-08-21 03:26 UTC+1 todayUpdated

Hero MotoCorp launches two new Hero PREMIA showrooms in Dindigul and Tiruppur, Tamil Nadu

Hero MotoCorp has opened two new Hero PREMIA showrooms in Dindigul and Tiruppur, Tamil Nadu, expanding its premium retail network in Southern India.

New showrooms opened
2
Total Hero PREMIA stores in Tamil Nadu
11

What Happened

Hero MotoCorp has inaugurated two new Hero PREMIA showrooms in Dindigul and Tiruppur, Tamil Nadu, bringing the total number of such premium outlets in the state to 11. The dealerships are operated by M/s Palaniappas Motors and M/s Velavan Motors respectively.

Tamil Nadu continues to be one of Hero MotoCorp’s most strategic and high-potential markets, driven by rising aspirations, increasing disposable incomes and a strong demand for premium mobility solutions. With evolving preferences, elevated ownership experience is the key. Hero PREMIA, brings a differentiated premium retail ecosystem that reflects these changing aspirations and delivers a world-cl
Ashutosh Varma, Chief Business Officer – India Business Unit, Hero MotoCorp
Total Hero PREMIA stores in Tamil Nadu

11

After inauguration of new outlets in Dindigul and Tiruppur.

Premium products available at Hero PREMIA
  • Hero Xtreme 250R
  • Xtreme 160 range
  • Xpulse 210
  • Xpulse 200 range
  • Karizma XMR
  • Harley-Davidson X440

Why this matters

The expansion strengthens Hero MotoCorp's presence in a high-potential market where premium mobility demand is rising, offering customers a differentiated retail experience.

Terms in This Story

Hero PREMIA
Hero MotoCorp's premium retail format offering an elevated ownership experience.
3S facility
A dealership that provides sales, service, and spare parts under one roof.
Read Original: Hero MotoCorp

Summarised from the linked release; details can be imperfect — always verify against the original source.