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HyundaiBy Business

Kia Presents Two Exhibitions at Milan Design Week 2026 Exploring 'Resonance of Opposites'

Kia returns to Milan Design Week with two exhibitions that explore its 'Opposites United' design philosophy through reflection and projection.

Exhibitions

2

Concept vehicles

6

Consecutive year at Milan Design Week

4th

What Happened

At Milan Design Week 2026, Kia presents two interconnected exhibitions under the theme 'Resonance of Opposites.' 'Journey of Reflection' at Museo della Permanente offers a sensory journey through three cultural characteristics: Cultural Vanguard, Creative Risk-Takers, and Relentless Innovators. 'Journey of Projection' at Salone dei Tessuti displays six concept vehicles that illustrate how Kia's philosophy is realized in product design, including the EV2, EV3, EV4, EV5, EV9, and Kia Vision Meta Turismo.

Kia's Milan Design Week Legacy

  1. 2023

    Debuted eponymous exhibition highlighting core design pillars.

  2. 2024

    Presented 'Intersections Beyond Boundaries' exhibition.

  3. 2025

    Presented 'Eclipse of Perceptions' and 'Transcend Journey' with PBV and EV models.

  4. 2026

    Presents 'Resonance of Opposites' with two exhibitions.

“Our presence in Milan this year marks a pivotal moment for Kia Design - a moment where inner reflection and outward expression converge along a single axis. 'Resonance of Opposites' is more than an exhibition; it marks a milestone in our journey – a reflection of our growth and our commitment to shaping a more sustainable future through curiosity and thoughtful, continuous innovation.”
— Karim Habib, Executive Vice President and Head of Kia Global Design
Concept Vehicles on Display
  • EV2 (Begin)
  • EV3 (Explore)
  • EV4 (Create)
  • EV5 (Connect)
  • EV9 (Embrace)
  • Kia Vision Meta Turismo (Imagine)

Why this matters

Kia uses Milan Design Week to showcase its brand evolution and future EV concepts, demonstrating how its design philosophy drives product innovation.

Terms in This Story

Opposites United
Kia's design philosophy that seeks harmony between contrasting elements.
Milan Design Week
Annual design fair in Milan, Italy, showcasing global design and innovation.
PBV
Purpose Built Vehicle, a vehicle designed for specific uses.
Read Original: Hyundai

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