Maruti Suzuki launches DesignXathon 2026 design challenge for students
Maruti Suzuki India Limited announced the second edition of its flagship design challenge, DesignXathon 2026, inviting students from Indian design institutes to submit concepts for future mobility solutions.
over 400
70
6 months
What Happened
Maruti Suzuki India Limited today announced the launch of the second edition of its flagship design challenge, DesignXathon 2026. The initiative invites students from Indian and global design institutes based in India to submit concepts on future-ready mobility solutions, under the theme 'Envision an iconic vehicle, Gen Z and Alpha aspire to own in 2036.'
“Automotive design goes far beyond aesthetics, it is a blend of innovation, creativity and fresh perspectives that not only captivates but also influences customer choices.”
The first edition of DesignXathon received entries from over 400 students from 70 leading design institutes. Winning teams were from MIT Institute of Design, VIT Vellore and Strate School of Design, and eight students are currently undergoing a 6-month internship with Maruti Suzuki's design team. For the new edition, top three teams will gain a six-month internship, while fourth to tenth place teams will receive recognition and an opportunity to apply for an internship.
Why this matters
The competition aims to nurture young design talent and lay the foundation for a strong automotive design ecosystem in India, reflecting Maruti Suzuki's commitment to innovation.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
- OTA
- Over-the-air update, a software update delivered remotely to a vehicle.
- ICE
- Internal combustion engine, the conventional petrol or diesel engine type.
Summarised from the linked release; details can be imperfect — always verify against the original source.