McLaren Automotive Appoints David Woodhouse as Chief Creative Officer
David Woodhouse joins McLaren Automotive's Executive Leadership Team as Chief Creative Officer, taking charge of a unified creative vision across the brand.
- 2010
- over 40
- over 60
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What Happened
McLaren Automotive has appointed David Woodhouse as Chief Creative Officer, a new position on its Executive Leadership Team. He will drive creative excellence and consistency across every expression of the McLaren brand, including vehicle and product design direction, brand identity, communications, retail environments, partnerships, and licensed products. His goal is to ensure every customer touchpoint reflects a clear, elevated, and unmistakably McLaren experience.
- Vehicle and product design direction
- Brand identity
- Communications
- Retail environments
- Partnerships and licensed products
“The opportunity to help shape and elevate every aspect of how the McLaren brand is expressed, from our products and spaces to our communications and experiences, is incredibly compelling. McLaren has an extraordinary heritage and a bold ambition, and I look forward to working with the talented teams across the business to create a cohesive and world-class brand experience that is unmistakably McLa”
Woodhouse will work closely with Kemal Curic, who continues to lead vehicle design, and Henrik Wilhelmsmeyer, who retains responsibility for brand and marketing execution, to create greater alignment across the business through a single creative vision. Headquartered at the McLaren Technology Centre in Woking, Surrey, McLaren Automotive has delivered supercars since 2010 and retails in over 40 markets around the world. The company is part of McLaren Group Holdings, established in April 2025, which also includes the McLaren Licensing business and a non-controlling stake in McLaren Racing.
Why this matters
The new role puts one person in charge of creative consistency across every customer touchpoint, from car design to retail spaces, which matters because a single creative vision can make McLaren's products and brand feel more cohesive. That affects buyers, who should see a clearer, more premium McLaren experience everywhere they interact with the brand, and it supports the strategic transformation focus of McLaren Group Holdings.
Terms in This Story
- supercar
- An extremely high-performance sports car, typically with a mid-engine layout and exotic materials.
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