Mitsubishi Motors Launches Outlander PHEV in the Philippines, a First for ASEAN
Mitsubishi Motors has started sales of the Outlander PHEV crossover SUV in the Philippines, marking the first introduction of the current-generation plug-in hybrid in the ASEAN region.
- Over 60
- No. 1, 2023–2025
- No. 1, FY2024 and FY2025
- 2013
What Happened
Mitsubishi Motors Corporation announced that Mitsubishi Motors Philippines Corporation (MMPC), its subsidiary, has begun sales of the Outlander Plug-in Hybrid Electric Vehicle crossover SUV in the Philippines. The launch is the first introduction of the current-generation Outlander PHEV in the ASEAN region. The Outlander PHEV serves as Mitsubishi Motors' flagship model, combining the company's electrification and all-wheel control technologies.
Based on the concept of 'EV for everyday driving, hybrid for longer journeys,' the Outlander PHEV is an electrified SUV that offers powerful, smooth and quiet driving performance typical of EVs, along with safe and reliable driving across a wide range of weather and road conditions. Since its launch in 2013 as the world's first SUV-type PHEV, the model has been sold in more than 60 countries. It has earned high acclaim in Japan, North America, Europe and Australia, achieving No. 1 sales in the PHEV category in Canada for three consecutive years from 2023 to 2025 and leading PHEV sales in Japan in fiscal 2024 and fiscal 2025.
Outlander PHEV launched as the world's first SUV-type plug-in hybrid
No. 1 sales in the PHEV category in Canada for three consecutive years
Led PHEV sales in Japan
Led PHEV sales in Japan
Sales begin in the Philippines; first current-generation Outlander PHEV in ASEAN
The Philippines is one of Mitsubishi Motors' key markets, where the SUV segment has continued to grow in recent years alongside increasing customer interest in vehicles with strong environmental performance and advanced technologies. With the introduction of the Outlander PHEV, Mitsubishi Motors aims to expand customer choice as it strengthens its product lineup in the Philippine market. The company says it will continue to deliver new value through models built on its electrification and all-wheel control technologies, contributing to the advancement of sustainable mobility.
Why this matters
The launch brings Mitsubishi Motors' flagship electrified SUV to a key market where the SUV segment is growing and customers are increasingly interested in environmentally friendly vehicles. Philippine buyers gain a new plug-in hybrid option from a model that has topped PHEV sales in Canada for three straight years and led in Japan for two fiscal years. It is also the first current-generation Outlander PHEV introduced in the ASEAN region.
Terms in This Story
- PHEV
- Plug-in Hybrid Electric Vehicle — a vehicle that combines an internal combustion engine with a battery that can be recharged by plugging into an external power source.
- ASEAN
- Association of Southeast Asian Nations — a regional grouping of ten Southeast Asian countries, including the Philippines.
- Fiscal year
- A 12-month accounting period. Mitsubishi Motors' fiscal year runs from April to March, so fiscal 2024 covers April 2024 through March 2025.
Summarised from the linked release; details can be imperfect — always verify against the original source.