NFI names Rob Marion President of Motor Coach Industries
Rob Marion, a 30-year NFI veteran, has been appointed President of Motor Coach Industries, succeeding interim leadership and taking full ownership of MCI's operations.
- 30 years
- 10
- over 2,000
What Happened
Rob Marion, who joined New Flyer in 1994 and most recently served as Vice President of Fabrication, has been appointed President of Motor Coach Industries (MCI), effective April 2, 2026. He will report to NFI President and CEO John Sapp. The role was previously held on an interim basis by former NFI CEO Paul Soubry until his retirement in January 2026.
NFI combined New Flyer and MCI into one operating unit to streamline operations amid the COVID-19 pandemic and supply chain challenges.
Rob Marion appointed as dedicated President of MCI, re-establishing it as a separate business unit.
“Today’s announcement represents a natural and strategic time to re-establish MCI as its own dedicated business, allowing New Flyer and MCI to both focus on what they do best. MCI has seen significant market recovery, with the launch of new vehicle models, harmonized production lines, and an expanded service offering. Rob’s deep operational experience, long-standing commitment to NFI, and three dec”
“I’m very excited to take on the opportunity to lead North America’s largest motorcoach manufacturer. MCI vehicles move thousands of people safely and reliably across the U.S. and Canada every single day. As I step into the role, I want to continue our history of performance while ensuring we drive changes to increase our quality, customer experience, and aftermarket support.”
Why this matters
The appointment marks a strategic move to re-establish MCI as a standalone business within NFI, allowing both MCI and New Flyer to focus on their core strengths amid market recovery.
Terms in This Story
- Motor coach
- A large, comfortable bus used for long-distance travel, typically equipped with amenities for passengers.
- Aftermarket
- The market for replacement parts, accessories, and services for vehicles after their initial sale.
- Zero-emission electric
- Propulsion systems that do not produce tailpipe emissions, such as battery electric and fuel cell electric systems.
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