Peugeot returns to Cannes Film Festival with multiple cinema partnerships
Peugeot is at the Cannes Film Festival for the second year, supporting French cinema through partnerships with Pathé, a new film, and an exhibition.
- 2026
- 2025
What Happened
Peugeot is present at the Cannes Film Festival for the second consecutive year as part of its commitment to French cinema. The brand is leveraging the event to support Pathé's film selection, announce its partnership with the upcoming film 'The Phantom of the Opera,' and collaborate with the Paris Match exhibition 'Cannes fait le Mur.'
- Supporting Pathé’s film selection at the Cannes Film Festival
- Partnering on 'The Phantom of the Opera,' a feature film by Alexandre Castagnetti releasing September 2026
- Partnering with the Paris Match exhibition 'Cannes fait le Mur' (May 12 – August 30, 2026)
- Partnering with the Konbini/Cartel beach for events and content creator community
Peugeot's collaboration with SND production teams allowed the integration of the Peugeot 408 and iconic Peugeot 504 Cabriolet into 'The Phantom of the Opera.' The 504 Cabriolet will be featured in an exhibition in front of the Carlton hotel during the festival.
This Cannes presence is part of a long-term cultural strategy, with Peugeot also announcing future commitments including the 24 Hours of Le Mans 'Drive-In Paradiso by Peugeot' in partnership with MK2, and collaboration with the Annecy International Animation Film Festival.
Why this matters
The brand integrates into cultural events to build emotional connections with customers, showcasing its commitment to French excellence beyond vehicles.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
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