Seres’ New AITO M6 Sees Strong Demand with 60,000 Pre-Orders in 24 Hours
60,000
1 million vehicles in 46 months
CNY250,000–CNY600,000
What Happened
As a mid-to-large SUV, the AITO M6 targets young family users. It features a 4,960 mm length, 2,950 mm wheelbase, and 1.915 meters of cabin width. The cabin includes ergonomic seats and dual zero-gravity front seats for comfort. For driver assistance, it comes standard with a 896-line dual-path LiDAR system for 360° all-weather perception.
60,000
Surpassed within first day of launch
One-millionth vehicle rolled off production line in 46 months
AITO M6 launched with 60,000 pre-orders in 24 hours
- M5, M6, M7, M8, M9
- Price range: CNY250,000 to CNY600,000
- Flagship M9 ranked first in CNY500,000 segment for 21 consecutive months
Why this matters
The strong pre-order numbers reflect high consumer interest in Seres' new SUV, expanding AITO's lineup of five models targeting young families and boosting Seres' market position.
Terms in This Story
- LiDAR
- A sensing technology that uses laser pulses to measure distances and create high-resolution 3D maps of the environment, commonly used in advanced driver-assistance systems.
- AITO
- A premium electric vehicle brand under Seres Group, known for its SUV lineup.
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