Subaru to Provide 39 Lifesaver Cars to 30 Prefectures in Japan for Water Safety
Subaru Corporation continues its support for the Japan Lifesaving Association by providing 39 vehicles equipped with AEDs to 30 prefectures as part of its 'Cherishing Every Life Project'.
- 39
- 30
- 200+
What Happened
Subaru Corporation announced on July 13, 2026, that it will provide 39 vehicles, including the Forester, as 'Subaru Lifesaver Cars' to lifesaving associations in 30 prefectures across Japan. This is part of the 'Cherishing Every Life Project' in partnership with the Japan Lifesaving Association (JLA), aimed at achieving zero water accidents. The vehicles are equipped with automated external defibrillators (AEDs) and will be used for community patrols, safety education, and beach patrols.
Subaru begins providing Lifesaver Cars as official partner of JLA.
Seventh year; total provided exceeds 200 vehicles; new initiative includes donating rescue tubes to support water rescues.
First 'Canusla de Umi-Sonae, SUBARU DAY' event held at Marine Day, offering water safety and traffic accident prevention learning.
- Providing 39 Subaru Lifesaver Cars with AEDs to 30 prefectures
- Collaborating with dealerships for CPR and AED training programs
- Donating rescue tubes for rapid water rescue operations
- Hosting 'Canusla de Umi-Sonae, SUBARU DAY' event on July 20, 2026
200+vehicles
Total vehicles provided as of the seventh year of the initiative.
Why this matters
This initiative aims to reduce water accidents through community patrols, safety education, and beach patrols. Lifeguards and local communities in 30 prefectures benefit from vehicles and AEDs, and new rescue tube donations will support rapid water rescues. The project also offers CPR and AED training programs to promote safety awareness.
Terms in This Story
- AED
- Automated external defibrillator; a portable device that checks the heart rhythm and can send an electric shock to restore a normal rhythm during sudden cardiac arrest.
- CPR
- Cardiopulmonary resuscitation; an emergency procedure combining chest compressions and rescue breathing to manually preserve brain function until further measures are taken.
- Rescue tube
- A flotation device used by lifeguards to support a person in water during rescue operations.
Summarised from the linked release; details can be imperfect — always verify against the original source.