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Live2026-08-20 05:22 UTC+22 todayUpdated

Chery Surpasses 20 Million Global Sales, With All-New FULWIN as Milestone Vehicle

Chery Group's global cumulative sales passed 20 million units in July 2026—with the 20 millionth vehicle an all-new FULWIN pure-electric coupe.

Global cumulative sales
20 million units
H1 2026 exports
943,800 vehicles
Export growth (H1 2026)
+71.5% year on year
Overseas share of users
35% (nearly 7 million users)

What Happened

Chery Group's 20 millionth vehicle is an all-new FULWIN, a coupe Chery positions as a "long-range, smart and elegant pure-electric" model. The original FULWIN was Chery's first vehicle and the first Chery to enter overseas markets; today the line has been renewed as a range of intelligent new-energy vehicles. Chery says the milestone marks a comprehensive upgrade of its product and quality systems and embodies its "From China to the World" commitment. The company reached this point 29 years after its founding—in the same month that New China's automotive industry celebrates 70 years since its first vehicle rolled off the line—and, as it approaches its 30th anniversary in 2027, says it is moving from "building cars" to "creating sustainable and better lifestyles."

Chery's journey to 20 million units
  1. 1990s

    Chery challenged the prevailing views that independent automakers needed joint ventures and million-unit scale, becoming the first Chinese brand to master the core technologies of the "three major components."

  2. August 2007

    Chery became the first Chinese auto brand to reach cumulative sales of 1 million units, later passing the 2 million, 3 million and 5 million milestones.

  3. 14 May 2026

    At its European Operations Centre in Barcelona, Chery announced Robert Lewandowski as CHERY Brand Global Ambassador and gave him the key to a TIGGO9 CSH.

  4. 3 July 2026

    In Pretoria, South Africa, Chery announced renovation of the Rosslyn plant, with plans to retain 692 employees and create nearly 3,000 jobs.

  5. July 2026

    Chery surpassed 20 million cumulative global sales; the milestone vehicle was the all-new FULWIN.

In the first half of this year, Chery exported 943,800 vehicles, up 71.5% year on year, and set a new monthly export record for Chinese automakers for four consecutive months—an average of one "Chery-made" vehicle heading overseas every 17 seconds. Products are sold in more than 130 countries and regions, and overseas users number nearly seven million, about 35% of all 20 million Chery owners, meaning one in three owners is overseas. From January to June, Chery sold 174,000 vehicles in Europe, up more than 212% year on year; in the UK it was among the top two brands in the entire new-car market for four consecutive months.

In May, Romanian Dragos Stan drove a CHERY Brand TIGGO9 CSH across eight countries in Eurasia. He covered 12,000 kilometres in 25 days and arrived at Chery's Wuhu headquarters with zero faults. Chery says trust of this kind is gathering momentum worldwide.

I believe in Chinese manufacturing.
Dragos Stan, Romanian driver of a Chery TIGGO9 CSH on a 12,000-km trans-Eurasian journey

Chery says it is accelerating from "product export" to "value-led growth" and sees itself as a locally rooted "tree planter." At its European Operations Centre in Barcelona on 14 May, it announced footballer Robert Lewandowski as CHERY Brand Global Ambassador and handed him the key to a TIGGO9 CSH, communicating its "For Family" value proposition. On 3 July, in Pretoria, South Africa, Chery said it would renovate and upgrade the Rosslyn plant it had acquired from a foreign company, restoring production, retaining all 692 employees and creating nearly 3,000 upstream and downstream jobs; the announcement drew cheers on site. In 2024, it partnered with Spain's EV MOTORS to revive the historic EBRO brand, creating more than 1,000 jobs and winning praise from both governments and the public as a model of China-Spain collaboration. Chery Group now has 150,000 employees worldwide, including more than 20,000 overseas employees, and supports millions of jobs along the value chain.

Chery's global footprint spans complete vehicle manufacturing, core components, automotive finance, embodied-intelligence robotics, modern services and intelligent technology; in the 2026 Fortune China 500 it was included for the first time as a listed company, ranking 87th, with return on equity first in the automotive sector. Its advanced technology portfolio has accumulated more than 400 technologies, including the Rhino Battery, a large AI model for intelligent driving, intelligent cockpit technologies and CSH (Chery Super Hybrid), covering a technology roadmap across land, sea and air. Chery says carbon-footprint coverage reaches 100% across models on sale, and it works with the IUCN on seagrass-bed restoration in Spain, mangrove conservation in Malaysia and key nature-conservation areas in South Africa. As a global UNICEF partner, Chery has pledged USD 12 million in cumulative donations since 2023 to support global education. The company says its mission is to help Chinese brands grow from big to strong and to help Chinese automobiles change the global automotive industry.

Previously from Chery Automobile Co., Ltd.

Chery enters this milestone after a series of 2026 steps detailed in earlier coverage. It signed football star Robert Lewandowski as global brand ambassador under a 'For Family' proposition, and Romanian influencer Dragos Stan completed a 12,000-km TIGGO9 CSH drive from Europe to Wuhu. At Auto China, Chery showcased its home ecosystem strategy including robotics and hybrid tech, and it set a target to add 1 million family users in 2026. The automaker also joined the IATF board as the third Asian member with voting rights.

Background drawn from MotorClaw's earlier coverage of Chery Automobile Co., Ltd.'s official releases.

Why this matters

Chery's milestone shows how far a Chinese automaker has come without relying on joint ventures, and how global its customer base has become: about one in three owners is overseas, with nearly seven million users outside China. The company is also creating jobs abroad, pledging to keep 692 workers at a South African plant and saying it supports millions of jobs worldwide. For buyers, the news signals Chery is pushing new-energy models like the FULWIN coupe…

Terms in This Story

ROE
Return on equity — a profitability metric showing how much profit a company generates from shareholders' investments.
ESG
Environmental, social and governance — criteria used to judge a company's sustainability and ethical impact.
CSH
Chery Super Hybrid — a hybrid powertrain system that combines an internal combustion engine with electric drive.
Read Original: Chery Automobile Co., Ltd.

Summarised from the linked release; details can be imperfect — always verify against the original source.