DS Automobiles Launches 'Beauty Does You Good' Campaign for DS 3 Maison Sarah Lavoine Starting May 31
DS Automobiles will air a new advertising campaign from May 31 celebrating the DS 3 Maison Sarah Lavoine, a collaboration with design house Maison Sarah Lavoine.
- €38,300
- €44,550
- 396 km
What Happened
DS Automobiles is launching a new advertising campaign titled 'Beauty Does You Good' for the DS 3 Maison Sarah Lavoine, a limited-edition urban SUV created in collaboration with design house Maison Sarah Lavoine. The campaign will air on television, digital media, and social networks starting May 31.
“At a time when the DS 3 Maison Sarah Lavoine Collection is arriving in DS STORES, the advertising campaign 'Beauty does you good' which accompanies it presents in an original, dynamic and colourful way our new creation designed to once again delight everyday life.”
Advertising campaign begins on TV, digital, and social networks
DS EXPERIENCES weekend at all DS STORES in France for public viewing and test drives
The DS 3 Maison Sarah Lavoine is available with a 145 hp HYBRID powertrain or a 100% electric E-TENSE powertrain offering up to 396 km WLTP range. Pricing starts at €38,300 for the hybrid and €44,550 for the electric version, with lease options available. The vehicle comes with DS SERENITY warranty covering up to 8 years or 160,000 km.
Why this matters
The campaign shows how car brands use design and art to connect with customers, and introduces a limited-edition vehicle with exclusive styling and hybrid/electric powertrains.
Terms in This Story
- E-TENSE
- DS Automobiles' designation for its plug-in hybrid and fully electric powertrains.
- WLTP
- Worldwide Harmonised Light Vehicle Test Procedure, a standard for measuring vehicle fuel consumption and electric range.
- Long-Term Lease
- A vehicle leasing agreement for a fixed period, typically with monthly payments and an option to purchase at the end.
- DS STORE
- DS Automobiles' dedicated retail outlets for sales and service.
Summarised from the linked release; details can be imperfect — always verify against the original source.